4 Ingredients to Boost Your Brand’s Digital Marketing in 2018

Increase your online wine sales and brand presence with these four marketing channels

Mobile Marketing

Mobile marketing is no longer the new kid on the block. The iPhone was first introduced 10 years ago! Get with the times – and with your customers – by optimizing your winery’s website, social content, and emails for mobile devices. How do you do that? Resize images for smaller screens, avoid bulky videos or website coding, and limit the amount of text so pages load in 2 seconds or less on a mobile device.

Email Marketing

Email is still, thankfully, one of the most effective ways to reach new leads and reactivate previous customers. If you haven’t already, turn on your cart abandonment emails in your e-commerce platform. This will trigger an email to customers who add wine to their cart but do not complete a purchase. It’s too easy not to do!

Content Marketing

People are more plugged in than ever, but they’re also picker about what they choose to engage with. Content fatigue is a real term, and we all feel it. Unless you have big bucks to push out so much content they can’t not see you, focus on quality over quantity: personable, relevant, relatable content. What’s your story? Who are the faces behind your wine? What do your visitors experience in the tasting room? Show and tell your story with beautiful, high-quality imagery, video, and content.

Social Marketing

Gone are the days of organic reach for businesses on Facebook. The average post not boosted reaches (hopefully) 2% of your fans. Take that high-quality content you’re producing and boost it on the social platforms where your customers are listening! Promote your sales through social advertising with highly targeted audiences and allow people to find you where they are looking.