Digital Marketing Jobs

Posted November 1, 2019

Join an exciting and rapidly growing digital marketing start-up agency utilizing cutting edge social media tactics, action-based strategies for the wine industry, and a compelling progression of DTC marketing. 

Our company, Astra Digital Marketing Services, was born in Napa and is dedicated to the direct-to-consumer channel of the wine industry. We strive to deliver best-in-class marketing services by providing a dynamic, relevant, and consistent digital message to our clients’ current and prospective customers. astradms.com

Company Culture:

Astra presents a laid-back professional environment that constantly strives to improve. Employees are encouraged to bring the personality traits that are unique to each of them and to express themselves in a professional manner to construct a positive workplace. 

Laughter and music are normal parts of our everyday work life. We believe in supporting and empowering our team to constantly become better decision-makers for Astra, our clients, and in life. 

What an ideal candidate looks like:

You will need to be a smart and thoughtful individual to support strategic communications, media relations, social media execution, and branded activities for the company and its clients.

As a key member of the digital marketing team, a Junior Account Manager position will offer you the chance to work on and grow with a creative team that utilizes ingenuity and cutting-edge tactics.

With Astra, you will be constantly challenged and supported with hands-on problem solving that makes a difference in the lives of our clients. You will also support a wide range of  communication activities and social media channels by writing engaging content and analyzing the overall effectiveness of the company’s outreach efforts.

Qualifications we are looking for:

The best fit for us will be someone who has the ability to problem solve as an individual and as part of a team in a rapidly changing environment. This will require you to learn quickly, fail quickly, draw conclusions from your work and pivot active strategies with your findings. 

Other good fits include experience with photo editing software (Photoshop), a love of social media and writing, and have a bachelor’s degree in English, advertising, journalism, communications, marketing, new media or public relations. You must be able to express numbers in a coherent manner for internal and client understanding. 

High-quality written and verbal communication skills are required, as well as excellent computer skills. You must be able to work independently and efficiently on multiple projects at once and possess the ability to meet production deadlines. A deep understanding of the social media culture and its many platforms (including Facebook, Instagram, Twitter, Google+, YouTube, blogs, etc.) is a MUST.

Skills we'd like you to have:

• You must be able to work with a team in execution, support, brainstorming, and having each other's back (We all succeed or fail together)

• Solid understanding of social media platforms, specifically Instagram, Facebook, Twitter, Instagram, Google+, blogs, and YouTube

• Enjoyment of teamwork in achieving a shared goal

• Effective written and verbal skills

• Knowledge of use of Google Drive

• Ability to manage multiple projects inside of a time-sensitive environment

• Exceptional organizational and time management skills

• Obsessive attention to detail

• Ability to adapt, learn, and contribute to a constantly changing environment

• Basic knowledge/understanding of wine

Skills you will gain:

• Experience with CMS platforms such as SproutSocial or HootSuite

• Experience with Facebook Business Manager

• Experience creating and monitoring digital advertising on platforms such as Facebook, Instagram, Google Ads, Waze

• Photoshop or equivalent photo editing and design skills

• Experience with email marketing tools such as MailChimp

• Experience with winery eCommerce platforms a plus, such as WineDirect or VinSuite

• Ability to use Microsoft Excel and Google Data Studio for reporting and analytics

• Client management

Responsibilities: 

• Having a positive and respectful attitude conveyed to all members of the team at all times

• A willingness to go the extra mile to ensure client happiness

• Contribute to a team that rapidly develops and implements new marketing strategies and is deadline-oriented

• Generate, organize, and manage written, image-based, and other editorial content, with consideration for tone, messaging guidelines, and other general outreach initiatives

• Monitor existing online conversations, as well as moderating approved content to initiate new online conversations

• Stay up to date with analysis of the company and industry trends including analysis of regional growth, YTY trends, and forecasted growth

• Network within our community and our industry by attending events

Experience / Education:

• Bachelor’s Degree or equivalent experience

Posted November 1, 2019

IMPORTANT - If you want a boring job... FIND SOMETHING ELSE... This job is fast-paced, challenging, and exciting! If you are creative, a great multi-tasker, and are looking for work that is rewarding, KEEP READING!

Join an exciting and rapidly growing digital marketing company utilizing best practice social media tactics, action-based strategies for the wine industry, and compelling DTC marketing that helps our clients sell more wine. Astra will give you unparalleled experience and mentorship from a team of dedicated professionals who always strive to be their best and bring out the best in each other.

We believe strongly in our company culture of teamwork and are built to support each other with honesty, integrity, and hard work.

As a key member of the digital communications team, you will have the chance to work directly with owners and decision makers in the wine industry. All of your efforts will support the development of wineries’ digital marketing execution strategies. Our winery clients range from large to small, but we make a significant impact on them all starting with strategy, measuring results, and creating incremental improvements.

What an ideal candidate looks like for us:
You will need to be a smart and thoughtful individual to support strategic communications, media relations, written content creation, social media execution, email marketing, graphic design, statistical analysis of your efforts and other branded activities for the company and its clients.

Qualifications we are looking for:
The best fit for us will love digital marketing and have a bachelor’s degree in advertising, journalism, communication, marketing, new media or public relations. High-quality written and verbal communication skills, excellent computer skills, the ability to work independently and efficiently on concurrent projects, and the ability to meet production deadlines are required. A deep understanding of the social media culture and its many platforms (including Facebook, Instagram, Twitter, Google+, YouTube, blogs, etc.) is a MUST.

Skills we really need you to have:
- Solid understanding of social media platforms, specifically, Instagram, Facebook, Twitter, Google+, blogs, and Youtube
- Enjoyment of teamwork in achieving a shared goal
- Design skills in Photoshop or other equivalent software
- Effective written and verbal skills
- Knowledge of use of Google Docs and Microsoft communication tools
- Ability to manage multiple projects inside of a time sensitive environment
- Exceptional organizational and time management skills
- Obsessive attention to detail
- Ability to adapt, learn, and contribute in a constantly changing environment
- Basic knowledge/understanding of wine

Responsibilities:
- Generate, organize, and manage written, image-based, and other editorial content, with consideration for tone, messaging guidelines, and other general outreach initiatives on social media platforms such as Twitter, Instagram, blog, Youtube, Google+ and Facebook
- Monitor existing online conversations, as well as moderating approved content to initiate new online conversations
- Encourage fan engagement by reaching out to key influencers within the digital space
- Write content for, design, test, send, and record stats for email marketing campaigns
- Work inside of Photoshop (or other equivalent design programs) to design and optimize client assets.
- Contribute to a team that rapidly develops and implements new marketing strategies that are deadline oriented
- Ensure brands are well-represented on all social media platforms, as well as in the extended digital space by providing excellent online customer service
- Create social media advertising campaigns with specific targeting of audiences based off of content generated by and your colleagues
- Build relevant prospecting lists by networking and growing referrals
- Stay up to date with an analysis of the company and industry trends including analysis of regional growth, YTY trends, and forecasted growth
- Generate monthly reports that contextually demonstrate results for clients

Experience / Education:
Bachelor’s Degree or equivalent education is desired but not required