Five Steps for Mastering OND Sales

With the holidays quickly approaching, it’s time to start thinking about how your brand can successfully utilize the most popular shopping months of the year. October, November, and December (or OND, as we call it around here) is the ideal time to make your year-end sales goals and provide enticing deals for your customers. Give us 5 minutes of your time, and we will give you 5 tips on how you can make the most out of this holiday season. Happy OND planning!

Step 1: Create a Calendar

Which holiday sales will you be participating in this year? Take a look at your revenue from last year to determine the pros and cons of your efforts. This will help you to make a decision regarding how many sales you want to participate in and what discounts you should offer.

Step 2: Segment Your Data & Audience

Now let’s think about what the audience is going to look like. Segmentation is the process of dividing and organizing your audience into manageable groups. With segmentation, brands are able to tailor their messages to a specific group in order to connect. During this stage, determine what characteristics you already know about the groups to create the most effective sales strategy.

Step 3: Develop Enticing Offers

There is an endless amount of possibilities for you to engage audiences and provide them with the most enticing offers. Sit down, get creative, and think about your target audiences. Will you participate in Thanksgiving-themed packs? Or will you find yourself promoting Small Business Saturday? Whichever route you decide to take, it is always important to sell your brand and create a personalized experience for your customers.

Step 4: Let’s Advertise!

It’s time to get the word out regarding your planned sales! Ideally, this will take place at least three weeks before the sales are set to launch. The best way to get the most bang for your advertising buck is by communicating with your audience ahead of time. Get creative, wow your customers, and help them remember your brand! Keep in mind, this is not the time to try to reach a new customer base. Focus on the ones you already have and ways you can make them repeat purchasers.

Step 5: Track, Track, Track

How are your advertising efforts performing? Take a look at how people are responding to your messaging. It may be time to reach out to another audience or switch up your marketing strategy. P.S. Don’t be afraid to decrease your ad spend each day as you approach the sale date!

So, what are you waiting for? Get out there and start planning your OND strategy. The holidays are coming!