Avoiding Major Mistakes in Your Email Campaigns

Email campaigns have a variety of elements which decide the success or failure of the send itself, and sometimes these elements can be hard to define unless you know what to look for. Was it the subject line that made the email completely fail? Or was the visual style not appealing? You may not know exactly what the problem is, but a good place to start would be with the following blog by Mike Madden on Marketo.com, outlining 3 big email marketing mistakes negatively affecting your campaigns.