I am often asked the question “how much is too much?” in terms of the frequency of emails, phone calls, or other outreach. We are in an unprecedented pandemic with no real end in sight. So right now, the answer is the limit does not exist, so long as the content is clever, generous, and overall, relevant.
Read MoreAs a citizen of our great country and state, and a longstanding member of the wine industry, I have lived through crises and turbulent business cycles before. We will get through this. But to do so requires a realization that in the near term, we need to pivot whatever strategies we had in place for 2020 and be proactive.
Read MoreI have done a number of webinar surveys over the past two years of winery DTC professionals and posed the question: what is the value of an incremental email to you?
Read MoreMarketing and tourism are two critical aspects of the wine industry’s profitability. The Wine Marketing & Tourism Conference is an industry-wide conference designed for wineries, wine tour operations, wine associations, and wine destinations to enhance marketing skills and develop a progressive tourism position.
Read MoreWhat happens when the current three-dimensional reality of the winery and wine country experience is disrupted by a natural disaster? Here are 5 tactics to market through all this when you don’t have the strong economic fuel provided by tourism in harvest season.
Read MoreGoogle Tag Manager: One Tool to Rule the Analytics World
Read MoreVolunteering gives you the warm and fuzzies, but it can also boost your business! In a world driven by the bottom line, customers and employees are valuing ‘giving back’ more than ever. So, if your business isn’t in the business of giving back, what are you waiting for?
Read MoreEmojis have become a universally spoken language of their own, and they are here to stay. When it comes to marketing, emojis can help relate to your customers on a friendly and even emotional level. Here are three places you can use them to your advantage:
Read MoreThe answer is yes! Not only because everyone is doing it, but because video is one of the most versatile and engaging digital marketing tools out there.
Read MoreWant to take your wine business to the next level? Here’s a tip for all wine lovers, makers, and retailers; pair good wine with a good cause.
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