I have done a number of webinar surveys over the past two years of winery DTC professionals and posed the question: what is the value of an incremental email to you?
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Email campaigns have a variety of elements which decide the success or failure of the send itself, and sometimes these elements can be hard to define unless you know what to look for. Was it the subject line that made the email completely fail?
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For this third and final post in our series about the annual State of the Wine Industry report, released last week by Rob McMillan of Silicon Valley Bank, we take a deeper dive into digital.
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37 email marketing stats to blow your mind.
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We’ve all heard the statistics and reports on how search engine optimization (SEO) is a critical focus point for businesses on the internet. Setting a perfect stage for customers to come in and patronize your business in the form of a great website design is not just enough to make your business successful. You need several customer attraction points that can deliver not only the right quantity of referrals to your business but will also direct targeted, ready-to-buy customers to your business.
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