Cause Marketing & How it can work for you!

Want to take your wine business to the next level? Here’s a tip for all wine lovers, makers, and retailers; pair good wine with a good cause.

Abby LynchApril 5, 2017Astra Digital Marketing, Astra Napa, Astra DMS, Trends, Social Marketing, Sell-Wine, Past-Articles

How to Reach 6,000 Engaged Wine Fans – SF Vintners Market

It’s back again! And boy, we really missed it! The SF Vintners Market at Fort Mason, on San Francisco Bay. It is how to reach engaged wine drinkers from all over the Bay Area.

In the newsRonald SCHARMANJanuary 31, 2017Astra Digital Marketing, Sell Wine, Astra, SF Vintners Market, Wine Event, Wine Country, Fort Mason, Past-Articles

The ROI for Content Marketing

As content marketing grows larger each day in the business world you may find yourself asking if it’s a necessary component of your business. Even more so, what is the value of all the time spent to produce the actual content? Well let me start by saying this- the ROI won’t be seen overnight, but over time is when the magic happens.

Digital, Content Marketing, Digital MarketingRonald SCHARMANDecember 9, 2016Astra, Astra Digital Marketing, Content Marketing, Digital Marketing, Past-Articles, Digital

Applying Product Management Strategies to Digital Marketing

As a kid, I loved two things: video games and taking things apart to find out how they work. As someone who considered himself a “geek” throughout much of his life (I still do today) I never imagined I would find myself working as part of a digital marketing firm. In general, when I thought about marketing I imagined different ways to sell stuff.

Product ManagementAbby LynchOctober 31, 2016Astra Digital Marketing, Digital Marketing, Social Marketing, Past-Articles