As a citizen of our great country and state, and a longstanding member of the wine industry, I have lived through crises and turbulent business cycles before. We will get through this. But to do so requires a realization that in the near term, we need to pivot whatever strategies we had in place for 2020 and be proactive.
Read MoreJoin Astra for a FREE webinar on digital marketing for the wine industry on Tuesday, July 16 at 11 a.m. PST.
Read MoreVisual content marketing should be the focus of your marketing strategy. Here are the marketing statistics that prove it...
Read MoreMarketing and tourism are two critical aspects of the wine industry’s profitability. The Wine Marketing & Tourism Conference is an industry-wide conference designed for wineries, wine tour operations, wine associations, and wine destinations to enhance marketing skills and develop a progressive tourism position.
Read MoreWhat happens when the current three-dimensional reality of the winery and wine country experience is disrupted by a natural disaster? Here are 5 tactics to market through all this when you don’t have the strong economic fuel provided by tourism in harvest season.
Read MoreEmojis have become a universally spoken language of their own, and they are here to stay. When it comes to marketing, emojis can help relate to your customers on a friendly and even emotional level. Here are three places you can use them to your advantage:
Read MoreWith over 700 million active users and over 1 million business profiles, Instagram is the center of visual discovery. Businesses worldwide are using Instagram now more than ever to advertise their story, increase brand awareness, and target audiences of interest.
Read MoreIn the modern digital world, you must assume that everyone is a potential customer. The art of converting those potential customers into customers can be daunting. We're helping break this big task into small bites with key takeaways in DTC wine marketing.
Read MoreThe answer is yes! Not only because everyone is doing it, but because video is one of the most versatile and engaging digital marketing tools out there.
Read MoreAs content marketing grows larger each day in the business world you may find yourself asking if it’s a necessary component of your business. Even more so, what is the value of all the time spent to produce the actual content? Well let me start by saying this- the ROI won’t be seen overnight, but over time is when the magic happens.
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