As a citizen of our great country and state, and a longstanding member of the wine industry, I have lived through crises and turbulent business cycles before. We will get through this. But to do so requires a realization that in the near term, we need to pivot whatever strategies we had in place for 2020 and be proactive.
Read MoreWhere can a professional go to get best practices, effective tactics to use, and learn from successful case studies that are all custom-tailored for the wine industry? The Direct to Consumer Wine Symposium is where, and here are our takeaways from the 2018 event.
Read MoreVisual content marketing should be the focus of your marketing strategy. Here are the marketing statistics that prove it...
Read MoreWith over 700 million active users and over 1 million business profiles, Instagram is the center of visual discovery. Businesses worldwide are using Instagram now more than ever to advertise their story, increase brand awareness, and target audiences of interest.
Read MoreThe answer is yes! Not only because everyone is doing it, but because video is one of the most versatile and engaging digital marketing tools out there.
Read MoreThere’s no doubt that Facebook is a powerhouse among social media platforms, and currently a crucial outlet for many large B2C business advertisers. So when it comes to B2B businesses, how important is the social platform to advertising? The answer is plain and simple: Facebook is a necessity.
Read MoreIf you used video in any way, shape, or form within your marketing strategy this year then you probably know the success it can have. With everything from doubling click through rates, to increasing Google front page results, video marketing simply outperforms most other marketing content.
Read MoreFor this third and final post in our series about the annual State of the Wine Industry report, released last week by Rob McMillan of Silicon Valley Bank, we take a deeper dive into digital.
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