Read articles developed by a Winery Digital Marketing agency in Napa, CA. Topics range from avoiding marketing mistakes to utilizing best practices.
Lead generation can be tricky in trying to increase conversion rates due to the common methods that many consumers view as spam and try to avoid. The key comes with creativity in the way you go about lead generation and, of course – testing. The following article below by Lindsay Kolowich on moz.com outlines 5 clear and practical lead generation ideas that have a high success rate for increasing conversion rates to your website.
Read MoreAs content marketing grows larger each day in the business world you may find yourself asking if it’s a necessary component of your business. Even more so, what is the value of all the time spent to produce the actual content? Well let me start by saying this- the ROI won’t be seen overnight, but over time is when the magic happens.
Read MoreThe above is a phrase one hears from elders who wish to pass on their sage advice from lessons learned the hard way. Like other folks, we in the wine industry seem to have no trouble following this maxim, but sometimes it works against us.
Read MoreAs a kid, I loved two things: video games and taking things apart to find out how they work. As someone who considered himself a “geek” throughout much of his life (I still do today) I never imagined I would find myself working as part of a digital marketing firm. In general, when I thought about marketing I imagined different ways to sell stuff.
Read MoreTraditionally, there are two trains of thought when it comes to social media. Either you believe that every dollar spent is being thrown down a black hole with no evidence of return on your investment, or you think that every engagement is a valuable interaction that brings a potential customer one step closer to a purchase.
Read MoreI recently logged some miles in Oregon wine country and participated in a full day seminar on Direct to Consumer Marketing presented to an interesting group that included both large and small Oregon wineries.
Read MoreAstra’s services such as social media, email marketing, SEO/SEM, and media services elevates the ability of wineries to engage, convert, and retain customers across all DTC channels.
Read MoreFor this third and final post in our series about the annual State of the Wine Industry report, released last week by Rob McMillan of Silicon Valley Bank, we take a deeper dive into digital.
Read MoreIn the past year alone, the Toronto communications professional has toured and sipped her way through all three of Canada’s key wine-producing regions: Niagara, Prince Edward County, and the Okanagan Valley.
Read More37 email marketing stats to blow your mind.
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