Read articles developed by a Winery Digital Marketing agency in Napa, CA. Topics range from avoiding marketing mistakes to utilizing best practices.
I am often asked the question “how much is too much?” in terms of the frequency of emails, phone calls, or other outreach. We are in an unprecedented pandemic with no real end in sight. So right now, the answer is the limit does not exist, so long as the content is clever, generous, and overall, relevant.
Read MoreVirtual wine tastings are all the buzz right now, and if you haven’t performed one yet, it is time to get in the game. We have your back and are here to give you the best practices in the pre, post, and during stages of executing a successful virtual wine tasting.
Read MoreAs a citizen of our great country and state, and a longstanding member of the wine industry, I have lived through crises and turbulent business cycles before. We will get through this. But to do so requires a realization that in the near term, we need to pivot whatever strategies we had in place for 2020 and be proactive.
Read MoreI have done a number of webinar surveys over the past two years of winery DTC professionals and posed the question: what is the value of an incremental email to you?
Read MoreIncorporating Google Ads as part of a comprehensive digital marketing strategy is the best way to achieve winery sales and visitation growth by finding the “right kind of customers.”
Read MoreThrow on an itchy Christmas sweater, grab your collectible wand that you’re not ashamed to own (I have Sirius Black’s), and read through my ~wicked~ guide for three red wine and Harry Potter pairings.
Read MoreThere is still a place for me, a gay international person of color, to tell my story. So, grab some wine and popcorn and hop on this Astra journey with me.
Read MoreThis is an introduction to some of our most ambiguous team members, an exposé on the group behind the Account Managers, a riveting look behind the curtain. From the heart of Astra Digital Marketing, I give to you our classified profile of the office dogs.
Read MoreOctober, November, and December (or OND, as we call it around here) is the ideal time to make your year-end sales goals and provide enticing deals for your customers.
Read MoreJoin Astra for a FREE webinar on digital marketing for the wine industry on Tuesday, July 16 at 11 a.m. PST.
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